Invited to celebrate the 50-year milestone of South Coast Plaza with a premium direct-mailer. Designed the invitation system and mailer campaign to reflect the brand’s luxury positioning, and delivered within budget and design vision across print + digital channels.
Created the visual identity and presentation templates for a live event in Paris, defining the show’s aesthetic direction, typography, and color system.
This project involved designing an invitation for SCP & The American Ballet Theatre’s production of The Nutcracker. The design captured the elegance and sophistication of the ballet while maintaining a visually engaging and memorable format, effectively reflecting the prestige of the event and the brand identity of both organizations.
This project involved creating trading card designs for ETFMG, featuring athletes such as UFC Heavyweight Aleksei Oleinik. The designs combined dynamic visuals, clear typography, and branded elements to produce collectible cards that captured the athlete’s persona and the excitement of the sport, while maintaining a cohesive look aligned with ETFMG’s branding standards.
This project involved designing retail in-store wraps for the Royal Hawaiian Center, guiding visitors to explore and discover the full range of offerings throughout the property. The designs combined functional wayfinding with branded visuals, creating an engaging and cohesive experience that enhanced visitor navigation while reinforcing the center’s identity.
This project involved designing an invitation mailer for South Coast Plaza’s exhibition celebrating the inspiring story of the Segerstrom family. The design combined elegance and clarity to engage recipients, reflect the prestige of the event, and effectively convey the exhibition’s narrative while maintaining the brand’s visual identity.
This project established the look and feel templates for Urban Decay’s WWM presentation in Paris. The templates provided a cohesive, visually engaging design system that enhanced the presentation’s impact, ensured brand consistency, and supported the communication of key messages in a high-profile international setting.
