This project involved creating Facebook and Instagram paid carousel campaigns for ETFMG, targeting millennial investors and educating them on the brand’s collection of global-themed ETFs and 75% first-to-market products. The campaigns combined engaging creative and clear messaging to drive awareness and interaction. Average monthly performance metrics included 120K impressions, 3K clicks, and a 2.5% CTR, demonstrating strong engagement with the target audience.
This project involved creating organic posts for Twitter and LinkedIn targeting millennial investors and educating them on ETFMG’s collection of global-themed ETFs and 75% first-to-market products. The content strategy prioritized engaging, informative messaging, consistently outperforming competitors in audience engagement. Average monthly performance metrics included 18.5K impressions, 2.6K clicks, and a 14% CTR, demonstrating highly effective reach and interaction with the target audience.
Launched in 2020, this Instagram campaign established ETFMG’s voice on the platform and reached the retail investor audience for the first time. The content consistently outperformed competitors in engagement month after month, building brand awareness and establishing a strong presence within the social media landscape.
This project highlighted ETFMG’s ITEQ ETF, the first ETF to comprehensively target innovative companies in the Israeli tech industry. The campaign showcased the fund’s unique positioning and investment focus, communicating its value proposition to investors through clear, engaging visuals and messaging.
This project involved designing homepage slides for Lancôme’s Trés Moi campaign, featuring makeup looks suitable for any time of day—whether dressed up or dressed down. The slides highlighted how Lancôme products cater to a variety of occasions, combining visually engaging imagery and clear messaging to drive brand awareness and inspire consumer interaction on the website.
This project involved developing the look and feel for Lancôme Trés Moi iPhone apps, creating a cohesive and visually engaging design system that aligned with the brand’s identity. The design focused on user experience and aesthetic appeal, ensuring the apps were intuitive, stylish, and consistent with Lancôme’s overall campaign visuals.
