L'ORÉAL: Beauty Shaker Awards

This project supported L’Oréal USA’s annual internal competition, where employees pitch innovative ideas to senior management and industry experts. The goal was to inspire creativity, drive participation, and generate new ideas to “shake up” the beauty category while improving business processes and results. I contributed to four finalist videos, handling concept development, storyboarding, swipe footage, graphic elements, and music, ensuring each video was engaging and visually compelling. Additionally, I designed three category introduction graphics for the accompanying PowerPoint presentation, creating a cohesive and dynamic visual system that enhanced the storytelling and presentation experience.