A programmatic display and retargeting national campaign (powered by DCW) targeting millennial and next-gen investors. The goal was to increase brand awareness and website traffic. Each campaign when launched quickly rose as the top landing page on our website. Average monthly metrics: Impressions 1.2M, Clicks 3.8K, CTR 0.21%.
AWAY - TRAVEL TECH ETF
The first ETF to give investors direct access to technology-focused companies within the global travel and tourism industry.
HHH - REAL ESTATE TECH ETF
The first ETF to give investors access to companies primarily focused on real estate technology.
MJXL - 2X DAILY CANNABIS ETF
Designed to give exposure to companies within the global cannabis ecosystem benefitting from medicinal and recreational cannabis legalization initiatives.
SILX - 2X DAILY SILVER MINERS ETF
Designed to give direct exposure to the silver mining exploration and production industry.
IPAY, AWAY, HACK and HHH
Launched our first display campaigns as static images, before switching over to all gifs, which immediately showed better engagement and more traffic to landing pages.