My team and I created a data-driven, creative and dynamic digital strategy from the ground up, designing compelling content amplified by paid and organic media, with engaging experiences through email marketing, event activation, and more. We turned financial products into recognized investment brands that resonate with all audience profiles, particularly our target millennial/next-gen type. By leveraging the power of digital media to reach clients, we successfully set ourselves apart from our top industry competitors in engagement, driving impressions into the multi-millions and achieving a 282%* increase in website page views year over year.