My team and I developed a data-driven, creative, and dynamic digital strategy from the ground up, transforming financial products into recognized investment brands that resonate with a variety of audience profiles, particularly millennial and next-gen investors. We designed compelling content amplified across paid and organic media, creating engaging experiences through email marketing, event activation, and other channels. By leveraging the power of digital media, we set ourselves apart from top industry competitors, generating multi-million impressions and achieving a 282% year-over-year increase in website page views, demonstrating measurable impact and audience engagement.
