This deck was developed to strategically introduce the new Philips Aqua collection and highlight the strength of the IPG network supporting it. Designed to communicate a unified vision, the presentation illustrates how IPG’s integrated approach—combining strategic insight, creative excellence, and cross-agency collaboration—drives measurable impact for global brand initiatives. The content emphasizes both the innovation behind the Aqua collection and the network’s ability to deliver end-to-end marketing solutions that align with Philips’ business objectives and global positioning.