REDKEN: SIZZLE REEL

This project involved creating a sizzle reel for Redken’s 1H 2023 innovations, showcased at the annual sales conference for all sales consultants. The goal was to engage and excite sales teams about launching new oils in their salons and introducing them to existing Redken locations. I contributed to the full video production, including concept development, storyboarding, swipe footage, graphic elements, and music, ensuring a dynamic and visually compelling final product that energized the audience and supported the product launch.