REDKEN: SIZZLE REEL

A sizzle reel for Redken’s 2023’s 1H innovations, at an annual sales conference with all sales consultants. The goal was to engage and excite the sales teams to launch oils into their salons and introduce it to all existing Redken salons.

Here is the videos I worked on from concept to creation, providing all storyboarding, swipe footage, graphic elements and music.